Your checklist for success on all channels

Your quality score is the primary driver of your booking success on all channels since it contributes substantially to the placement of your properties in search results..

What affects your quality scores?

Your property information and listing content

Your reviews received from guests on each channel

Your conversion rates

Your acceptance rate of bookings

Property listing information counts.

RedAwning optimizes your listing for each channel based on their unique channel requirements and the information you provide to us. Key factors across all channels include:

• Photos: Your photo quality and photo count. Send us original hi-resolution photos for the best results.
• Amenity Information: Every feature of a property counts, along with beds by bed type and in each room.

Reviews are affected by the quality of your property and the hospitality you offer.

• Did your property description and images accurately match actual circumstances at the property?
• Was your property immaculately clean, well-maintained and well-stocked?
• Did you deliver all the amenities promised, in perfect working order.
• Are the interactions between your team and the guest all professional and positive, even when something goes wrong?

Our mutual aim is to provide guests with an excellent vacation rental experience. Guests that book via the traditional hotel channels have high expectations of cleanliness and unit maintenance but all guests expect you to deliver exactly what you promise in your listing. If you receive negative feedback on a listing, we ask that you immediately remedy the problems. Channels give higher priority to listings with excellent reviews. Listings found higher in search results are likely to have better conversion rates.

Conversion rates are affected by the quality of your listing.

• Are you showing the best, high-res pictures of your property from the best angles and with the best lighting?
• Is your description enticing, clear, and informative?
• Are you offering fair rates* and good cancellation policies such as Free Cancel?

Images

Our tests show that listings with at least 10 sharp, high-resolution images, have higher conversion rates than similar properties with fewer images or images with poor lighting and angles. Professional photography is highly recommended and can be brought in via apps or exchanges.

Descriptions

Descriptions should be concise and answer all of a guest's potential questions. Make sure you present all the best features of the property accurately and share great information on the location. Make sure you distinguish pools and pool access clearly, especially shared pools vs. private pools and free use vs. payment for use, and heated vs. non-heated. These aspects are important to guests and incomplete information can result in a cancellations, or demands for refunds.

Rates

*Keep your rates accurate and updated at least six months to a year out, making consideration for seasonal and demand factors while remaining competitive. If you would like to discuss amending your rates, or changing your commission structure to accommodate more favorable rates, we'd be happy to discuss this with you. Managers and owners who are able to adjust their commissions will be able to offer more competitive rates. We are happy to discuss this with you.

Acceptance rates are affected by the accuracy of your calendar and rates

• If you are a manager, is your integration pushing rates for at least six months to a year out and are your calendars open at least six months to a year out?
• If you are an owner, are you diligently recording all outside bookings, or personal usage, and updating your calendar on the RedAwning Extranet immediately. Have you opened your calendar at least six months to a year out?
• Can you provide alternative properties when you reject a booking and assist with relocations?

Our channel partners require 100% acceptance of all bookings. Listings that drop below this benchmark are de-prioritized in search ranking, affecting conversion rates, and ultimately your ability to list on the channel. If you need to reject a booking, the channels require you to provide comparable alternatives at the same price.

Three Strikes Policy

RedAwning's relationship with our channel partners is paramount to our mutual success. RedAwning will work with you as much as we can to keep you informed, and fix unhealthy listings where we can.

Listings that receive consistently poor reviews for issues we cannot remedy, will be removed from RedAwning and our partner channels. Owners that have not attempted to remedy an issue mentioned in more than 3 recent reviews will removed.

Owners that have more than 3 declines due to inaccurate calendars and rates will be removed from RedAwning and our partner channels.